WordPress plugins & integrations

Plenty of businesses do not need a rebuild. They need their WordPress site to do one more job properly. As a WordPress plugin developer, I build plugins that live inside wp-admin, so staff learn one tool, not two.

When a plugin is the right answer

Your site already works, your team knows the dashboard, and your content and rankings are there. What is missing is one capability: bookings, a member area, a product feed to a partner, a sync with your ERP or CRM, or a set of admin screens for data that does not fit into posts and pages. Existing plugins either do too much, do it badly, or do not exist for your case.

What I build as a WordPress plugin developer

Each plugin is built around a specific job. For staff, that means proper admin screens inside wp-admin: list tables with search and filters, edit forms with validation and settings pages that explain themselves. For editors, it means blocks and shortcodes they can place on any page without help. For other systems, it means a two-way sync over REST APIs or webhooks, with logs so you can see what was sent and when.

I write plugins so they survive updates. That means no edits to the theme or core, WordPress coding standards, prefixed code, sanitised input and escaped output. Data lives in the right place, whether that is custom post types, meta or dedicated tables. When the plugin is removed, it cleans up after itself.

Plugins can also make your site usable by AI. I have built plugins that expose site actions through the WordPress Abilities API and an MCP server, so Claude can manage content with the same permissions as a normal user.

How a project runs

Discovery defines the job and the systems involved, and I look at your current site, theme and plugins so nothing conflicts. I develop on a staging copy of your site, then you test with real data before anything touches production. Launch is a planned deployment with a backup in place. After launch I fix issues, keep the plugin compatible with new WordPress versions and add features on request or through a retainer.

Cost and timeline

Most plugin and integration projects take 3–6 weeks. I give you a written estimate after discovery, based on the number of screens and integrations.

FAQ

Can you fix or extend an existing plugin?

Often, yes. I review the code first and tell you whether extending it or replacing it is the better option.

Will it slow my site down?

It should not. Code only loads where it is needed, and heavy work runs in the background.

Do I own the plugin?

Yes. It is written for you and the code is yours.