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Guides and lessons from building AI, WordPress and custom software

Practical articles on AI agents, RAG, MCP, WordPress, SEO and running software products — written while the work is fresh.

AI engineering

RAG inside a Laravel app, without a Python service

You do not need a separate stack to do retrieval properly. Here is the setup I use — embeddings, vector search and an evaluation loop — living inside the PHP app that already owns the data.

Aug 2026 · 2 min read
About me

From intern in Tirana to running two products

Five years, four employers and two of my own platforms. The short version of how I got from a PHP internship to shipping AI systems, and what I would tell someone starting now.

Jul 2026 · 2 min read
Product

Pricing a SaaS nobody has heard of yet

How I landed on $50, $149 and $199 for Direct Dine — and why anchoring against a 30% commission is more persuasive than any feature list.

Jun 2026 · 1 min read
Integration

The WordPress rebuild you do not need

Most businesses asking for a new site actually want one new capability. A plugin inside the site they own is cheaper, faster and keeps their SEO intact.

Apr 2026 · 1 min read
Growth

Technical SEO for people who build the site

Before you buy content or links, fix the half that is engineering: structure, speed, schema and which pages you let search engines see at all.

Mar 2026 · 1 min read