AI assistants now answer questions your site used to rank for. The good news: what gets you cited is mostly good technical SEO and clear writing. Here is what to change.
The model bill is rarely the expensive part. Here is what actually drives AI agent cost — to build and to run — and how to estimate whether one pays for itself.
"It seems to work" is not a test. Here is the small, boring evaluation setup that tells you whether your RAG system is getting better or worse with every change.
Most bad RAG answers are not a model problem — they are a chunking problem. Here are the chunking strategies I use in production, and the defaults I start from.