Technical SEO for people who build the site
Before you buy content or links, fix the half that is engineering: structure, speed, schema and which pages you let search engines see at all.
Most small-business sites do not have an SEO problem. They have an architecture problem that shows up in search. If every service lives on one page, only one page can rank.
Give each intent a page
One page per thing a person might search for, with its own title, its own structure and its own internal links. This is why my own service categories are separate pages, not accordion sections.
Speed on a phone, not a laptop
Test on a mid-range Android on mobile data. Fonts, hero images and third-party scripts are where the time goes, in that order.
Schema is free context
Structured data tells a search engine what your page is rather than making it guess. Ten minutes of JSON-LD per template, done once.
Measure before you decide
Search Console tells you which queries you already nearly rank for. That list is the cheapest roadmap you will get.
I take on a small number of projects at a time. Tell me what you are building and I will tell you honestly whether I am the right person for it.
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